Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Nielsen is preparing to shut down SpotScan, a spot monitoring service for radio stations. Clients are expected to learn the details next month.
Layoffs are also anticipated with the move.
The company, best known for its TV ratings, has been busy trimming its portfolio of late to focus on what it considers its core businesses.
“We want to focus on our core monitoring business,” said a Nielsen spokesperson. “In terms of timing [of the shut down] we don’t have a final date.”
Launched
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in