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There’s more evidence to support the theory that daytime is the Internet’s prime time, at least when it comes to video, based on a new report issued by Nielsen Online.
During the traditional work week—i.e. Monday through Friday from 9:00 a.m. to 5:00 p.m.–65 percent of online video viewers streamed at least one piece of content in October, versus 51 percent of viewers who did so on weekends from 6:00 a.m. to 8:00 p.m., according to Nielsen Online’s October VideoCensus report.
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