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By any measure, U.S. advertising slowed in first quarter. According to estimates from Nielsen Monitor-Plus, advertising was up a mere 0.5 percent compared to last year. The figures, released Monday (June 16), are comparable to those released last week by TNS Media Intelligence, which pegged growth at 0.6 percent.
Of the 17 media segments reported by Nielsen, only seven showed growth, led by national Sunday supplements, up 19.2 percent. While national Sunday supplements showed healthy growth, local Sunday supplements fared worse among the 17 media, down 13.5
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