Nielsen: Hispanic TV Homes Outpacing General Market

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The growth of Hispanic TV homes continues to outpace the general market. The number of Hispanic TV homes grew 2.3 percent to 12.9 million compared to a 0.3 percent increase among total U.S. TV homes, according to Nielsen’s new universe estimates for the 2000-10 TV season, released Friday (Sept. 4).

African-American TV households also grew moderately, up only 0.8 percent to nearly $4.8 million.

The number of persons age two and older in Hispanic TV homes grew 2.4

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