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High- and middle-income shoppers are increasingly turning to dollar stores, according to Nielsen Company research presented today at Nielsen’s Consumer 360 conference.
Dollar stores, which had generally offered cut rate items at a dollar price point, no longer live up to the name. Only 23 percent of items stocked at dollar stores cost a buck or less.
The increased variety of products and price points are drawing an expanded and more affluent consumer base to these inexpensive retailers.
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