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More media may be vying for the consumer’s attention, but contrary to conventional wisdom, they’re watching more TV than ever before, according to Nielsen data released Tuesday (July 8). Consumers are also watching more time-shifted TV and using the Internet more.
The data, released Tuesday (July 8) for the month of May marks the first time Nielsen has released comparable estimates across all three screens: TV, the Internet and mobile.
The average American watched 4 percent more TV this May compared to the same period last year, a total of 127 hours and 15 minutes.
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