Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period.
According to data just released by Nielsen, the broadcasters booked north of $5.33 billion in Q3 ad sales, a significant improvement over the $3.95 billion raked in during the period spanning July 1 and Sept. 30, 2011.
A good deal of that extra volume was funneled toward NBC, thanks to its coverage of the 2012 London Summer Olympics.
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