Nielsen: Alcohol Beverage Sales Strained

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The alcoholic beverage category may suffer an economic hangover, according to new research released today by the Nielsen Company at the Nielsen’s Consumer 360 Conference.

While consumers aren’t necessarily going on the wagon, their consumption habits have changed significantly. With 56 percent of consumers dining in and 37 percent frequenting bars and clubs less often, buyers of alcoholic beverages now have an increased focus on value and price.

Half of consumers said they are actively seeking the best deals by comparing prices and taking advantage of sales and special deals, rather than making impulse purchases, per the survey of 5,000 consumers which was conducted last month.

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