Nicklaus Golf Equipment Holds U.S. Open for Creative Account

Officials with Nicklaus Golf Equipment in West Palm Beach, Fla., are looking at a long list of agencies across the country for what they say will be a $5-6 million advertising account in 1998. The company is currently spending around $2 million annually.
According to client marketing director Andrew York, Nicklaus Golf Equipment has been using three agencies on a project basis: The Buntin Group in Nashville, Tenn.; Venue in Riviera Beach, Fla.; and Hollywood Cows in Orlando, Fla.
The latter two shops are being considered for the advertising account under review, along with Mad Dogs & Englishmen and Cliff Freeman & Partners, both in New York; Leonard/Monahan in Provi-dence, R.I.;