What began as a search for a new North American creative chief at JWT has ended with the appointment of a New York chief creative officer. David Eastman, CEO of JWT North America, has named Peter Nicholson, most recently CCO at Redscout and a former JWT ecd, as CCO of JWT New York.
The appointment, effective January, ends a yearlong search to fill the N.A. leadership role left vacant when co-president and CCO Ty Montague left in June to start his own shop with president Rosemarie Ryan.
Nicholson, however, assumes a title previously held by Harvey Marco, who left JWT in August to serve as CCO of Team Mazda.
Joining JWT after just eight months at Redscout, Nicholson, 42, returns to an agency he left five years ago, when he was an ecd working on Cadbury, Diego, JetBlue and Rolex.
Nicholson was recruited to the agency by Montague, who joined JWT as CCO of New York in 2005 and was later promoted to CCO of North America in 2008. Nicholson left JWT in 2007 to become CCO at Deutsch, a job that ended in October 2009 after the Interpublic Group agency replaced him with Greg DiNoto.
“JWT offers the opportunity to execute breakthrough brand ideas on a global level,” said Nicholson. “I know from my past experience what the agency is capable of. David and I have a shared vision on how a large agency should behave, as one that is fast, nimble and collaborative. I’m excited to return to JWT and the team.”
Prior to JWT, Nicholson held creative posts at Publicis New York; Goodby, Silverstein & Partners; Leagas Delaney; and Anderson & Lembke.