The NFL's Collective Fumbling

If one were to apply the language of football to the ad sales market, deploying the martially inflected argot sportswriters toss around like small bills—the bombs, the blitzes, the controlled bursts of aerial assault—it would be safe to say that this is the year the National Football League went thermonuclear.

But on the eve of what promises to be the most-watched Super Bowl in history, a labor dispute between team owners and the players’ union could silence the artillery altogether.

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