The NFL Names Dawn Hudson as Its New CMO

Pepsi marketing vet accepts challenging role

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The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer. 

"We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said ia statement.

Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee players—Ray Rice of the Baltimore Ravens and Adrian Peterson of the Minnesota Vikings—involved in abuse cases.

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