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SpikeDDB last week won a creative assignment from the NFL to showcase its 2001 playoffs. A new campaign, tagged “Show me something,” will break Dec. 15 during NFL games on ABC, CBS, ESPN and Fox Sports.
Agency CEO and chief creative officer Spike Lee will direct nine spots for the effort, written by creative director Desmond Hall. The shop, a unit of DDB Worldwide in New York, won the assignment after it and the client’s in-house creative team presented new ideas.
“SpikeDDB had a concept they wanted to pursue with the NFL,” said client rep Brian McCarthy.
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