NFL Kicks Off ‘Together We Make Football’ Campaign

Fan contest launches in tonight’s Thursday Night Football tilt

A new promotional campaign from the National Football League kicks off during tonight’s Chiefs-Eagles game, and the star of the show is a 10-year-old phenom named Samantha Gordon.

A tiny running back from Salt Lake City who last fall became a cause célèbre after a YouTube video of her gridiron exploits went viral, Gordon will appear in the league’s first “Together We Make Football” spot. The 30-second promo will air twice during NFL Network’s Prekick Show and once in the first quarter of Thursday Night Football.

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