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NEW YORK – The NFL announced Monday that it has formed an alliance with Cadillac in which the upscale car will be the official vehicle of the Super Bowl and the Pro Bowl for the next three years.
Cadillac will air a new 60-spot on Fox during Super Bowl XXXVI in New Orleans on Feb.3, and also will present a Cadillac CTS to the game’s MVP. Similar deals and related sponsorships also will occur during Super Bowl XXXVII in San Diego, Jan.
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