NFL Collides With Toyota on Ad Campaign

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

With The National Football League, the issue of brain injuries caused by helmet-to-helmet hits has been a sensitive issue. So much so that it censored a TV ad by Toyota earlier this season, forcing the carmaker to edit out such a collision between two football players, according to a report by Reuters.

The offending spot first aired in November, according to the news agency, at which point the NFL complained to Toyota, informing the carmaker that the ad would be banned from higher-rated games unless the spot was edited to remove the image.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in