NFL and AwesomenessTV Want to Win Over Young Fans With a New Video Series

First episodes feature interviews with mascots and an owner

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Even though football is the most-watched sport in America, the NFL is always looking for new ways to engage younger audiences with unique and fresh content. For its latest effort, the league is partnering with AwesomenessTV to take a behind-the-scenes look at the NFL and the people who run it.

The multi-part video series, "In the NFL," lifts the curtain on how the league functions.

"A 17-year-old girl doesn't want to watch the same content as her mom or her dad.

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