With Newsstand, Apple Finally Does Publishers a Favor

Sales of magazines' tablet editions are on the rise

Thanks to Apple's Newsstand, sales of magazines' tablet editions have been soaring. Now comes the real test: Can publishers turn those editions into viable ad vehicles?

Publishers do see that kind of dual-revenue stream in their future, but it could be a year or more off. Consistent sales volumes, engagement data, and buying standards will have to be established before advertisers make regular commitments to the medium.

Ben Voight, media director at Spark Communications, predicts that 2012 will still be a testing period.

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