Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Newman’s Own has expanded its lineup of organic foods with the launch of four all-natural family-size pizzas in test markets.
The company is currently testing Thin and Crispy frozen pizza in five markets including the New England states, Albany, N.Y., Milwaukee, Wis., Minneapolis, Minn., and Charlotte, N.C. The product is being positioned as a low-calorie pizza that is half the cost of a delivery version. It is priced from $6.49 to $6.99.
Newman’s Own, which was co-founded by recently deceased actor Paul Newman, said its goal is to offer consumers a full line of all-natural meal options.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in