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Online retailer Newegg.com has hired Goodness Mfg. as its agency of record following a review. Independent KSL Media, Los Angeles, has been named media agency.
The 10-year-old City of Industry, Calif.-based Newegg is seeking to broaden its base beyond tech-savvy consumers who shop on site for computer hardware and electronics. In recent years, the site has expanded its offerings to include general consumer goods like furniture, household items, clothing, office supplies and personal care products.
“After years of growth and success in establishing clear leadership and a loyal following in online retail, Newegg has reached a point where expanding our acclaimed customer-centric model to a broader audience makes sense,” said Bernard Luthi, Newegg’s vp of marketing, Web management and customer service.
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