This New York Shop Takes a Jazz-like Approach to Marketing and Events

Giant Step blends notes of music, food and virtual reality

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .


Specs
Who President Esther Yoon, CEO Maurice Bernstein
What Media, marketing and events shop
Where New York and Los Angeles



Every band, and every brand, has a backstory of when and how they got their big break. Giant Step, which co-founder Maurice Bernstein started as a hip-hop and jazz club in the 1990s, evolved from helping break big names like Amy Winehouse and The Roots to mixing music and tech for brands like Samsung, Intel and SoundCloud.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in