New York Life Visits Shops in Creative Review

Cut to finalists expected next

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From a pile of requests for proposal submissions have emerged a half-dozen agencies in New York Life's creative review.

New York Life executives are visiting the shops and, based on those visits, will narrow their focus to a handful of finalists. The company hopes to complete the process by the end of next month. 

Media spending on the brand totaled $35 million last year, down from $43 million in 2009, according to Nielsen. Those figures don't include online spending.

The full list of semifinalists could not immediately be identified.

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