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Some of New York’s most prominent entertainers are associated with new ads aimed at growing business in the state. Governor Andrew Cuomo has just unveiled “The New New York Works for Business,” campaign, shot by Spike Lee and featuring voiceover work by Robert DeNiro and the song “Empire State of Mind” by Jay-Z and Alicia Keys.
The six commercials, produced by BBDO for Empire State Development, are part of the state’s “Open for Business” initiative which has received $50 million in marketing funding.
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