For New York-Based Agency Kettle, Digital Is in Its DNA

Moving from smartphone to smartwatch apps

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Specs
Who (L. to r.) Co-founder and technical director Tyler Peterson, strategy director Paul Munkholm, partner and managing director Lauren Kushner, and co-founder and creative director Olivier Peyre
What Digital agency
Where New York and San Francisco



In 2009, the iPhone was brand-new real estate for marketers, and mobile marketing was a nascent discipline at many agencies. Seeing the opportunity to unleash digital innovations that both brands and consumers would love, Kettle opened shop with clients including Apple, American Express and Pepsi.

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