This New York Creative Shop Helps Clients Like HP Do Good in the World | Adweek This New York Creative Shop Helps Clients Like HP Do Good in the World | Adweek
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This New York Anti-Agency Helps Clients Like HP Do Good in the World

Also has worked for the Clinton Global Initiative

Photo: Natan Dvir


Specs
Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer
What Creative agency
Where New York

Societal change isn’t typically the main goal of an ad agency—for most shops, it’s moving the needle for clients. Then there is the rare agency whose mission is inspiring people to do good. Take Matter Unlimited, a New York creative shop that helps major consumer brands and nonprofits “find their North Star.” Established in 2010 by Rob Holzer (who founded Syrup, which he sold to LBi in 2007) and Nancy Elder, the anti-agency has worked with the likes of Hewlett-Packard, the Clinton Global Initiative and TED that share in the belief that “good is profitable, and business performance is aligned with social progress.” A recent project is the development of a national, integrated call-to-action campaign for Enterprise Community Partners, the largest nonprofit in the affordable housing space.

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