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It's a tough life for macho men out there who want to enjoy a nice fruity cocktail on a Friday night, but don't want to be seen holding said pink beverage amongst friends. Stoli's latest campaign, a movement you might say, hopes to break millennial men from these chains and let them know it's OK to drink whatever the hell they want.
After speaking to bartenders across the country and conducting a survey, the vodka brand found that while young men enjoy flavored cocktails, they typically opt for a beer or whisky instead.
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