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Soybeans are the second-biggest crop in the U.S., claiming about 76 million acres (compared to 85 million for corn), so it may be somewhat surprising that when DDB’s San Francisco office got the SoyJoy account this March, its first mission was to explain to Americans that soy is a plant.
Initial DDB ads talked about the history of soy, and SoyJoy’s Web site includes a timeline of the crop going back to the 28th century B.C.
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