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Digital Technology International has released its latest DTI AudienceReach software, which now includes targeted e-mail marketing. Enabling news media organizations to better know and accurately target print and online readers, DTI AudienceReach also provides extensive direct marketing tools.
DTI AudienceReach automates the collection, analysis and use of audience data. The Audience Genome is a multidimensional profile that provides information for targeting ads and other content while maintaining individual privacy. It allows audience data to be gathered from many sources: circulation systems, subscriptions, advertising, coupon responses, Web site activity and online purchasing history.
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