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Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015.
The slate comprises The Gift, coming out in July, and Secret in Their Eyes, in October.
Next year, however, STX is planning more than a dozen releases—including The Free State of Jones, an American Civil War thriller. And if it keeps to that schedule, media spending could rise to more than $350 million, according to STX.
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