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New Line Cinema’s new head of marketing is eyeing ways to trim costs, but said the movie company is committed to maintaining the ad agency structure now in place.
Russell Schwartz joins the AOL Time Warner subsidiary June 1 as president of domestic theatrical marketing. He replaces Joe Nimziki, who is leaving to write and direct features.
“It’s a tremendous challenge,” said Schwartz. “It’s bigger movies, more pressure, more of everything.”
Schwartz was most recently president of USA Films, and has held management positions at Gramercy Pictures and Miramax Films.
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