New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

Rising talent tapped to show off official sideline caps

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New Era is going young to promote its next wave of sideline caps for the National Football League.

The longtime cap maker will debut its first spot today for the upcoming season, which features many younger players that might not be household names yet. The spot, which comes in both a 30-second and 60-second version, stars relative youngsters including the Oakland Raiders' Khalil Mack, Buffalo Bills wide receiver Sammy Watkins, Jacksonville Jaguars quarterback Blake Bortles and Miami Dolphins wide receiver Kenny Stills.

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