New Denny's Marketing Chief Adds a Contender

After Bernstein-Rein was dropped from the $50 million Denny’s Restaurants review earlier this month, it appeared the winner would be one of three finalists.

But last week a late entry emerged. Dailey & Associates in West Hollywood, Calif., joined Doner in Southfield, Mich., Mullen in Winston-Salem, N.C., and Publicis in Mid America in Dallas as the review draws to a close.

Dailey is banking on both its restaurant experience and its long- standing ties to Margaret Jenkins, new chief marketing officer at Denny’s, to win the business, said agency president Brian Morris.

Jenkins, who spent four years as vp of marketing at fast-food-chicken chain El Pollo Loco in Irvine, Calif.,