New Anti-Tobacco Account in Play

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Questionnaires are due back today to The New York State Department of Health about handling creative and media planning duties on a print and TV anti-tobacco campaign targeting children ages 12-17.

Christine Salmon, who is managing the review for the client, said about 25 shops nationwide have been contacted about the estimated $20 million account, which the RFP called “the largest single campaign undertaken in the history of the Department of Health.”

The winning shop will work with the Youth Coalition, a consortium of children who represent New York’s 62 counties, to create the work.

“The [working] campaign theme is ‘reality check,’ and its message will be a synthesis between the agency and the kids,” Salmon said.





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