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LOS ANGELES At least three contenders are chasing the ad account of Nestle’s Carnation Instant Breakfast, sources said.
They are: incumbent McCann Erickson and its Interpublic Group sibling Dailey & Associates, both in Los Angeles, and Olson, an independent in Minneapolis, per sources. Dailey is also a Nestle roster shop. Other undisclosed agencies could also be involved. The client has scheduled final presentations for early February.
Agency and client officials either declined comment or could not be reached.
Media spending on the brand this year will reach $15-20 million, sources said.
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