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Nestlé Asks Consumers to Help Repackage Candies

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Who needs a design firm? Apparently not Nestlé Confections and Snacks. The candy maker is asking consumers to pick the latest packaging for its Goobers, Sno-Caps and Oh Henry! brands. To come up with the finalists it used the Web-based shop MarketSplash by HP.

Participants are invited to go to Adeliciousdilemma.com to vote through March 6. For their trouble they are entered to win one of five $100 candy prize packs. Online marketing including a YouTube video supports.

The brand package redesign that receives the most votes will be on shelves by year’s end.

The Hewlett-Packard Company is piggybacking on the contest to launch its MarketSplash by HP services for small business. The promotion communicates the service's marketing message “that professional design services that meet the standards of a big businesses are now accessible and affordable to small businesses,” per a statement.

The company has partnered with Staples to offer users same-day pick up for products ordered. First time customers get 100 free business cards for trying the service.