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Social networks represent a huge opportunity for marketers trying to reach Latina women. In fact, 38% of Hispanic women in the U.S. feel that these networks lack content created especially for their unique interests, according to a new study by research firm Sophia Mind.
The study, titled “The Use of Social Networks by Latin Women,” is based on interviews with 3,300 Latinas in the U.S., Brazil, Argentina and Mexico, ages 18-60. The research found that Hispanic women in the U.S.
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