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National CineMedia renewed several major agreements with media companies that provide content for its First Look pre-show. The two-year pacts, with NBC Universal, Warner Bros., A & E, and the History Channel, also include advertising commitments.
The announcement was made late Thursday (Aug. 7) during the cinema rep firm’s second quarter earnings call.
Cinema advertising continues to percolate in a down economy. In contrast to radio and TV groups which reported double-digit revenue declines, NCM reported a 7 percent revenue increase in second quarter to $92.9
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