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National CineMedia is adding JAGTAG’s mobile 2-D barcodes to its interactive marketing mix, giving advertisers the ability to expand cinema campaigns outside the movie theater.
The deal, announced Wednesday (Aug. 4) follows a successful trial of the JAGTAG mobile application as part of an in-theater campaign for AXE’s Twisted Humor Tour.
During the month of April, AXE invited young male moviegoers in 100 theaters in the top 10 markets to use their cell phones to snap a picture of the JAGTAG code on standees, handouts and counter cards in-lobby and text the code to the number displayed.
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