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NBCUniversal is reviewing the digital work currently handled by Ignited, El Segundo, Calif., which was awarded the business in January 2009, sources said.
The assignment covers digital efforts covering NBC broadcast and cable network brands like USA, CNBC, Bravo, Syfy and E!. NBCUniversal spent $92.3 million on digital marketing in 2013, according to Kantar Media.
It could not immediately be determined which agencies are competing for the account or when a decision will be made. Ignited has been invited to defend, sources said.
A NBCUniversal rep declined to comment and Ignited didn’t return calls.
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