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Not waiting for Nielsen to roll out its TVandPC single source measurement of TV and online viewing, NBC Universal is turning to a collaboration of three research companies to provide two-screen measurement of NBC’s coverage of the Winter Olympics. The three companies, Arbitron, Omniture and comScore, plan to deliver next-day viewing and Web site estimates for Olympics coverage (Feb. 12-28) on TV, cable, and online, both in-home and out-of home.
The project was announced Friday (Dec.
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