NBCU Gathers Who's Who in Social TV

Second symposium in seven months to focus on brands

NBCUniversal is holding its second symposium on social TV in seven months tomorrow. Is that really necessary?

Well, considering the first event was about 30 million iPads, 50 million GetGlue check-ins and at least 9 zillion TV-related tweets ago, maybe so. After all, social TV was barely understood the last time NBCU held such a gathering.

Now, it’s a topic at every major media industry event, and something most networks try to employ a strategy around.

“It’s hard to watch TV without seeing a hashtag,” said Peter Naylor, NBCU’s evp of digital media sales.

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