NBCSports.com to Launch ProFootballTalk Live Series | Adweek NBCSports.com to Launch ProFootballTalk Live Series | Adweek
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NBCSports.com to Launch ProFootballTalk Live Series

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NBCSports.com on Jan. 4 will launch ProFootballTalk Live with Mike Florio, a daily all-things-NFL Web series.

The ambitious series debuts just as the NFL playoffs heat up. But according to NBC officials, the plan is to continue the daily show well beyond the Super Bowl—all year long, in fact.

The new show is part of an expanded, multiyear partnership between NBC and ProFootballTalk.com. NBCSports.com will continue to host the blog, which was founded by Florio in 2001. And Florio, a former lawyer, will continue to make regular appearances on NBC’s Football Night in America.

NBC began working with ProFootballTalk last year. Quickly, the site’s short-form, blog format has become the centerpiece of NBC’s Sports Talk initiative. The company has since introduced multiple sites under the "Talk" banner, including HardballTalk, ProBasketballTalk, ProHockeyTalk and others.