NBCSports.com to Launch ProFootballTalk Live Series
NBCSports.com on Jan. 4 will launch ProFootballTalk Live with Mike Florio, a daily all-things-NFL Web series.
The ambitious series debuts just as the NFL playoffs heat up. But according to NBC officials, the plan is to continue the daily show well beyond the Super Bowl—all year long, in fact.
The new show is part of an expanded, multiyear partnership between NBC and ProFootballTalk.com. NBCSports.com will continue to host the blog, which was founded by Florio in 2001.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in