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NBC is turning to place-based video media to promote its freshman comedy, Community.
On Friday, the TV network will air a special broadcast of the show on indoorDIRECT’s Restaurant Entertainment Network, preempting regularly scheduled programming.
The lunchtime broadcast will air at 12 p.m. in select Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s and McDonald’s restaurants, targeting more than 500,000 consumers.
“Digital networks have terrific potential for branded promotion and special events. What sets indoorDIRECT and REN apart is that our audience has much more time to absorb and enjoy content,” said Bill Myers, co-founder and COO of indoorDIRECT.
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