Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There is hardly a platform NBC isn’t tapping for Olympics coverage. Through a content agreement announced Wednesday (July 30) with Thomson’s Premier Retail Networks, NBC Olympics highlights will run on high definition screens in more than 5,000 retail locations, including the check-out line in more than 2,000 grocery stores.
Beginning August 9, highlights of the previous day’s events and tune-in information about NBC’s programming schedule that night will be broadcast daily.
“PRN’s vast reach at retail will enable NBC to reach a large number of fans when they are out and about, reminding them of the dramatic competition in Beijing and the viewing experience that awaits them when they return home,” said Gary Zenkel, president of NBC Olympics.
NBC has an ongoing content arrangement with PRN for Checkout TV.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in