There is hardly a platform NBC isn't tapping for Olympics coverage. Through a content agreement announced Wednesday (July 30) with Thomson's Premier Retail Networks, NBC Olympics highlights will run on high definition screens in more than 5,000 retail locations, including the check-out line in more than 2,000 grocery stores.
Beginning August 9, highlights of the previous day's events and tune-in information about NBC's programming schedule that night will be broadcast daily.
"PRN's vast reach at retail will enable NBC to reach a large number of fans when they are out and about, reminding them of the dramatic competition in Beijing and the viewing experience that awaits them when they return home," said Gary Zenkel, president of NBC Olympics.
NBC has an ongoing content arrangement with PRN for Checkout TV.