NBC Olympics: Spikes Seen in Brand Recall, Search

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NBC today issued research it commissioned from Google that indicates huge spikes in search queries for brands that were featured during Friday’s opening ceremonies at the Vancouver Winter Games.

Separate data from Nielsen IAG showed significant increases in brand and message recall for ads that aired during the broadcast.

By all accounts, the network’s weekend coverage of the games has garnered an impressive audience share. The telecasts have averaged 28.6 million viewers in prime time, per Nielsen.

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