Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NBC will offer daily audience measurement data during its 17 days of Summer Olympics coverage from Beijing that will include not only daily TV ratings from Nielsen, but also its own daily data and measurement of its online, video-on-demand and mobile audiences.
Alan Wurtzel, president of research and media development at NBC, is calling it the most comprehensive research effort ever conducted around a single event.
And if the systems for gathering the data work out, he is hoping to begin with the new Fall prime time television season, measuring and releasing data regularly on viewership of NBC entertainment programming on those other platforms.
NBC has contracted with measurement services for platforms outside of television and will call its data distribution Total Audience Measurement Index (TAMI).
NBC
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in