NBC, Google Abort TV Ad-Sales Pact

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NBC Universal and Google have discontinued their ad sales partnership begun in 2008, the companies have confirmed. The split deprives Google’s TV ad sales unit of one of its major alliances, although it still has deals in place with Dish TV, DirecTV and a handful of smaller networks like Ovation and the Tennis Channel.

The NBCU networks covered under the arrangement included CNBC, MSNBC, Oxygen, SyFy, Chiller and Sleuth.

Two years ago, when the deal was struck, it was seen as a groundbreaking boost for Google’s efforts to transform the TV business by providing a powerful online platform for ad sales.
 
But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in