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As the NBA conference finals wind down and the 2010 championship finals take shape, the league has rolled out the last piece of its “Amazing Is…” postseason campaign which was pulled together with the help of DJ Steve Porter and the NBA’s ad agency Goodby, Silverstein & Partners.
As in previous spots, Porter took audio clips from star players at key moments in NBA history and created mashups under different themes for different stages of the playoffs — “Belief” for the first round, “Unity” for the conference semifinals, “the Journey” for the conference finals, and “the Dream” for the finals.
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