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Excellence and inspiration are the recurring themes behind the NBA's efforts to celebrate Black History Month that begin next week.
The push includes ads from GlobalHue that star the Miami Heat's Chris Bosh and the Indiana Pacers' Roy Hibbert, the first of which (scroll down to watch it) breaks Monday during telecasts of games being played on Martin Luther King Jr. Day. The tagline is, "Dream big."
That tag will also appear on T-shirts that players will wear during warmups and on the bench along with another shirt—which the Heat's Ray Allen helped design—that bears the moniker "#NBABHM."
In addition, the league, via EverFi, will distribute digital education materials on the history of African Americans to schools in 30 cities.
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