Naysayers Motivate Young Athletes by Calling Them Lazy and Undeserving in Campaign for IMG Academy

Droga5 created the inspiring spots

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Kids today are lazy, unmotivated and have everything handed to them. They want to be praised and rewarded, but don't want to do any of the hard work. You might think that, but IMG Academy's latest campaign showcases highly driven aspiring athletes who will prove that all of those thoughts you had about young people are completely wrong. 

IMG Academy—a sports academy designed to improve athletic performance for all types of athletes, from high school students to the pros—in partnership with Droga5 released its latest campaign with the hopes of driving applications for the school and summer camps across all sports, from tennis to football.

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